Concept redesign — a demonstration of a possible new website. Not the live site.

Every service is free & confidential

First Choice Women's Resource Centers

01 For women. For choices. For you.

You have time to think. We're here to help you know.

Free, confidential pregnancy testing, ultrasound, and caring guidance across five New Jersey locations — from people who won't profit from the choice you make.

  • Always free
  • Confidential
  • No insurance needed
A young woman in soft natural light, calm and thoughtful
First Choice · New Jersey

02 Cost-free services

Care for your body, mind & questions.

Every service is free, with or without insurance. As a nonprofit, we don't benefit from any decision you make — and we do not perform or refer for abortions. We're here so your information is accurate and your choice is your own.

01

Pregnancy testing Book online

Lab-quality testing to confirm a pregnancy — the essential first fact before any decision.

Free
02

Limited OB ultrasound

Performed by trained medical staff to confirm a viable pregnancy and how far along you are.

By appointment
03

Telehealth nurse consult

Talk privately with a registered nurse about pregnancy and your options, from wherever you're comfortable.

Phone & video
04

Options education

Clear, balanced information on parenting, adoption, and abortion — procedures, costs, and side effects.

No pressure
05

STI testing

Confidential screening and guidance for your health and peace of mind.

Confidential
06

After-abortion support

Compassionate, confidential care and someone to talk to — whenever you're ready.

Confidential

I walked in terrified and walked out feeling like a person again. They answered every question without ever telling me what to do.

— Client, Newark

03 What to expect

Reaching out is simpler than you think.

  1. 01

    Reach out

    Book online, call, or text. Tell us as little or as much as you like — it all stays private.

  2. 02

    Come in — or stay home

    Visit a welcoming center near you, or meet a nurse by phone or video. You set the pace.

  3. 03

    Get real clarity

    Leave with accurate medical facts and a caring person in your corner for whatever comes next.

A mother holding her newborn by a window in warm light
Caring for NJ since the 1990s

04 About First Choice

Three decades of showing up for women & families.

First Choice exists to encourage and equip women and men to make informed pregnancy decisions. For more than thirty years, we've offered free, confidential care across North and Central New Jersey — because everyone deserves accurate information and genuine compassion in one of life's most pivotal moments.

  • i.

    Financially neutral

    We don't profit from your choice, and we never charge you a cent.

  • ii.

    You're in charge

    We trust you to make your own decision with the full facts in hand.

  • iii.

    The whole person

    Body, mind, and heart — met with respect and no judgment, ever.

05 Five welcoming centers

Find the location nearest you.

Jersey City

10 Paterson Street
Jersey City, NJ 07307

201‑656‑6120
Directions
Mon
8:00 – 5:00
Tue
8:00 – 4:00
Wed
8:00 – 5:00
Thu
8:00 – 5:00
Fri
11:00 – 3:00

Montclair

180 Bloomfield Avenue
Montclair, NJ 07042

973‑655‑9806
Directions
Mon
9:00 – 4:00
Tue
9:00 – 7:00
Wed
9:00 – 5:00
Thu
9:00 – 4:00
Fri
10:00 – 3:00

Morristown

82 Speedwell Avenue
Morristown, NJ 07960

973‑538‑1426
Directions
Mon
8:00 – 4:00
Wed
8:00 – 4:00
Thu
9:00 – 6:00
Fri
11:00 – 3:00

Newark

35 Halsey Street
Newark, NJ 07102

973‑856‑6658
Directions
Mon
9:00 – 6:00
Tue
9:00 – 5:00
Wed
9:00 – 5:00
Thu
9:00 – 5:00
Fri
11:00 – 3:00

New Brunswick

116 New Street
New Brunswick, NJ 08901

908‑561‑0079
Directions
Mon
10:00 – 4:00
Tue
9:00 – 5:00
Wed
10:00 – 2:00
Thu
9:00 – 5:00

Not sure where to start? We'll help you find the closest center and the soonest time.

Text 862‑225‑6700

06 In their words

You are not alone in this.

The nurse stayed on the phone with me for an hour. I didn't have insurance and it didn't matter — it was all free.

Client · Jersey City

They gave me the ultrasound and the facts, then let me decide. That respect is exactly what I needed.

Client · Montclair

No judgment, no agenda — just someone who listened when I had no one else to talk to.

Client · Morristown

Illustrative quotes shown for this concept design.

08 Good questions

It's okay to ask anything.

Talk to us
Is everything really free?

Yes. Every service — testing, ultrasound, telehealth, education — is completely free, every time. You don't need insurance, and we never bill you. As a nonprofit, we don't profit from any decision you make.

Is my visit confidential?

Completely. What you share with us stays private. You can come in, call, or text without worrying about who will find out.

Do you perform or refer for abortions?

No. We do not perform or refer for abortions. We're here to give you accurate, balanced information about all of your options — parenting, adoption, and abortion — so your decision is fully informed and entirely your own.

What should I bring to my appointment?

Just yourself. No insurance card, no ID required. If it helps you feel comfortable, you're welcome to bring a trusted friend or partner.

Can I talk to someone without coming in?

Absolutely. A registered nurse can answer your questions by phone or video through our telehealth consult. Call 973‑538‑0967 or text 862‑225‑6700 whenever you're ready.

09 Reach out today

Let's take the first step together.

Request a free, confidential appointment and we'll reach out to confirm a time that works for you. Prefer to talk now? We're a call or text away.

Request an appointment

Private & confidential. We'll only use this to contact you.

10 Stand with us

Keep care free for the next woman who calls.

First Choice is a nonprofit. Every test, ultrasound, and conversation is free because people like you make it possible.

i.

Give

A one-time or monthly gift directly funds free care for women across New Jersey.

Donate
ii.

Volunteer

Share your time and heart — from front-desk welcome to client advocacy and mentoring.

Join the team
iii.

Partner

Churches, businesses, and community groups help us reach more families together.

Partner with us
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